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Before 2020, loungewear was for just that: lounging. As long as items were comfortable, they were good enough for wearing around the house. However, that all changed once social distancing and stay-at-home orders took hold during the pandemic. Consumers became accustomed to living in comfort 100% of the time and they began demanding comfort for all of their apparel. This still continues today, whether they're running errands, working out or heading out on the town to socialize. Suddenly, loungewear rolled off the sofa and onto the streets, changing our perspectives on where comfort can travel – and making us all question why we settled without it in the first place.

Today, loungewear is the hottest apparel trend that lives on, as the “quarantine uniform” is certainly here to stay. With fall and winter right around the corner, now’s the time to get up-to-speed on the most popular loungewear styles your clients will love and end-users won’t want to stop wearing. Even better? Next Level Apparel (asi/73867) has all the premium picks at affordable prices, so you can start fulfilling loungewear orders today.

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