All bedding in The Company Store’s Oeko-Tex-certified baby collection is made from organic cotton.

New York – The Company Store is looking to get a bigger piece of the $45 billion baby furnishings market.

The Company Store’s new baby collection includes crib and bed sheets, play mats, hooded towels, quilted stroller blankets, printed wallpaper and more.

The collection uses organic cotton fabric for the bedding and certified recycled cotton fill in the comforters and the stroller blanket. All sheet material is made with organic percale and is Oeko-Tex certified. In addition, the collection meets the Company Kids team’s safety requirements for Chemicals of High Concern to Children (CHCC) testing standards.

Some pieces in The Company Store’s new baby collection can be monogrammed, including baby blankets.

“We’ve been fortunate to deliver comfort to generations, providing quality products that stand the test of time, and we’re excited to build on that legacy with our baby collection,” said Corinne Bentzen, chief executive officer of The Company Store.

Exclusive one-of-a-kind patterns are inspired by nature and faraway places. They include the newly launched Giraffe Play, Night Sky, Flower Burst, Little Bunny and Whale School lines.

A selection of products can also be personalized with a monogram or name through The Company Store including baby play mats, toddler shams, hooded towels, sheets and quilted stroller blankets.

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