The New York City-based lifestyle retailer, Kith, is collaborating with Marvel to commemorate Spider-Man's 60th anniversary. The collaborative duo is teaming up for a limited-edition collection featuring a custom comic book and an apparel line. The launch will take place globally at Kith stores and pop-up shops in Queens, New York, which is Kith's founder, Ronnie Fieg's hometown.

The collaborative capsule will be for the Marvel Beyond Amazing global marketing campaign. The collection for both the kids and adults will launch on July 15, 2022. It will include 400 GSM Cotton Fleece Hoodies, Vintage T-Shirts, Intarsia Knit sweaters, Lounge sets, and accessories, all clad in Spider Man graphics.

The collection includes accessories pieces like posters, skateboards, puzzles, and more, featuring Spider-Man logos, comic covers, and the iconic web slinger with other Marvel characters. The collection's prices will range from $10 to $220.

Ahead of the merchandise launch on July 15, 2022, Kith's brand also released a limited-edition comic book on July 11, 2022. Senior Vice President of Marvel Consumer Products, Paul Gitter, talks about the collaborative project with Kith.

Ronnie Fieg's collaboration with Marvel showcases Fieg's affinity for the Spider-Man character. In a press release, he talks about his love for the collection:

The partnership between Kith and Marvel is inspired by the archival imagery and past comics of the iconic character. Most of the apparel is clad with the Kith logo, alongside illustrations of Spider-Man. The illustration includes one of Spiderman swinging through New York City while attempting to put a stop to the mayhem caused by his rivals, including villains like Mysterio and Dr. Octopus.

The apparel collection also features the amazing character's logo. A few of the pieces also feature the web-shooting character's fellow Marvel peers, such as Captain America, Hulk, Iron Man, Thor, and Hawkeye. Talking about the kid's limited-edition comic book, Fieg says:

Talking about the upcoming apparel collection and his experience in collaboration with Kith, Paul Gitter said:

The comic and apparel collection from the collaborative duo will be available in the Queen's pop-up store, for which Gitter invited everyone,

The pop-up will be designed like a local market and grocery store at the front, with a hidden door that leads you into a space with the superhero's collection. The space will be the only location in New York aside from the Bergdorf Goodman shop-in-shop to carry the collection.

The pop-up, which has a three-day opening schedule, is located at the 221-50 Horace Harding Expressway in Oakland Gardens.

The collection will launch on July 15, 2022 at 11 a.m. EST on Kith's online store as well as its flagship stores in Hawaii, Miami, Los Angeles, Paris, Aspen, Tokyo, and New York. Any adult apparel ordered online will include a free copy of the special Kith for Marvel Spider-Man comic book.

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