BROCKTON — Like many people, Kyanna Cardoso fantasized about becoming a millionaire every day, and then one night, she decided to start that journey and become a business owner.
"I remember being eight months pregnant, laying down with my boyfriend talking about how we would become rich. He suggested I brainstorm seven businesses and write them down since most millionaires have several streams of income. After I wrote them down on paper, he told me to start two of the businesses now," Cardoso said.
Cardoso got out of bed and started formulating her ideas and bringing her artistic visions to life. In 2020 Cardoso launched two businesses back to back, The Kae Label, an urban streetwear brand, and The Kae Label Hair, a hair extension brand.
Opening up two businesses was challenging, but the young entrepreneur knew she was prepared to embark on her new adventure.
When she was growing up, Cardoso's parents started both of their individual businesses from the basement of their Brockton home.
Watching their businesses grow gave Cardoso confidence that she could achieve anything in life; all she had to do was try.
Once you know what business to start, that's where the real work begins, she said.
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The first step for the businesswoman was sourcing a good wholesale vendor for products.
Cardoso spent over six months finding good quality vendors and trying out samples.
"There was so much trial and error, but I want my customers to know I took my time to find each product, to make sure the quality is amazing and you're getting your money's worth," Cardoso said.
Once the items came in, it was up to Cardoso to create a marketing campaign and entice people to buy her products.
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The clothing brand offers hoodies, sweat suits, silky two-piece sets and cotton sets.
The hair brand offers lace frontals and Brazilian hair bundles. Cardoso worked with a photographer and mapped precisely how her brand would look.
"I get many creative ideas from listening to music and becoming inspired by the world around me. I go online and look at what other designers are doing and make it my own. We're all in the world to inspire each other," Cardoso said.
The newest collection gives a fresh island vibe with an abstract two-piece silk set perfect for a vacation or a night out.
"I want customers to feel comfortable but look good as well. So all our material is smooth and breathable," Cardoso said.
Not only does Cardoso sell merchandise, but she's recently tapped into the real estate market.
While simultaneously building two businesses, she bought her first three-family rental property, is closing on her second and plans to flip one of them.
Cardoso moved to Miami a few months ago with her boyfriend and 2-year-old daughter. The entrepreneur graduated from Brockton High School in 2015 and was a track athlete.
Cardoso saved over $25,000 for her first investment property in just eight months, which was difficult.
She suggests people take their time and have a steady obtainable goal.
"I had to severely discipline myself to stop spending money to invest in one of my goals, but you could save 25k in two years if you put your mind to it," Cardoso said.
Many people ask Cardoso how she manages everything she does daily between two businesses, being a first-time mom and a real estate investor. The answer is simple. Cardoso's goal is to be a millionaire, and nothing can stop her.
"To become a millionaire, you have to put the work in. Anyone could be a millionaire. You don't have to be born into money. You just have to work hard," Cardoso said.
It seems simple: You start a business, and the money comes raining in, which is not always the case.
"I didn't see much return in the businesses in the first two years, but now I'm finally making a profit. But, it takes time for the public to trust you and your business starting," Cardoso said.
"Save your money, make a business plan, see how much you will spend on products, and try to negotiate the best price with vendors. Then, calculate your money and make sure it makes sense and you're investing properly. Once you inquire about your products, start marketing and branding it on social media, and just like that, you have a business," Cardoso said.
Cardoso's best advice for new business owners is to be confident because she wasn't confident in the beginning. She constantly wondered whether people were going to like her brand.
"I was so worried if people were going to like my items. I'm not a high fashion designer like Chanel or Louis Vuitton, but at the end of the day, it's all about having confidence in who you are and knowing your brand is different from the rest. That's your selling point," Cardoso said.
Cardoso spends hours weekly coming up with new ideas to elevate her business to the next level.
As a second-generation Cape Verdean, Cardoso is proud to be a business owner since there are not many Cape Verdean fashion designers out there, she said.
Cardoso hopes to launch several stores in Miami, where she lives, and in her hometown of Brockton.
"I want to inspire the younger people to dream big and do things they never thought they could do, like I did," Cardoso said.
Enterprise staff reporter Alisha Saint-Ciel can be reached by email at stciela@gannett.com. You can follow her on Twitter at @alishaspeakss and Instagram at Alishaatv. Support local journalism by purchasing a digital or print subscription to The Enterprise today.