CHINA. Our regular column presents a snapshot of retailer promotional activities on Chinese social media, taking in Valentine’s Day, Lantern Festival and what’s on offer after Lunar New Year celebrations.

South Korean travel retailer Lotte Duty Free, for whom the Chinese consumer is all-important, is celebrating its 42nd anniversary from 1 February 1 to 14 March, offering extra loyalty points and lottery draw to all members.

During the celebrations, Red and Purple tier members are entitled to an upgrade to Black tier, with up to -20% off regular price items, extra loyalty points, and Express pick-up point service.

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An online and offline Valentine’s Day & White Valentine’s Day (14 March) promotion offers discounts on jewellery and watches, including -40% off Swarovski, -55% off Paul Smith and -50% off both DKNY and Tory Burch. In fashion accessories discounts include -40% off Viktor & Rolf, Tom Ford, Fendi, Balmain, Bulgari, Prada, Gucci, Celine and Bottega Veneta and up to -50% off Longchamp.

A Valentine’s Day promotion at Sunrise Duty Free featured perfume, skincare, and makeup products. Included in the promotion were Tom Ford edp (Rose de Chine, Rose de Russie, Rose d’Amalfi) at CNY1502/US$238; Jo Malone Red Rose Candle (200g) CNY430/US$68; L’Occitane hand cream 30ml *5 CNY311/US$49; La Mer Moisturizing Matte Lotion CNY1352/US$214 and Shiseido Vital Perfection Eye Mask (12 packets) CNY336/US$53.

Also featured were Clé de Peau Beauté Enhancing Eye Contour Cream Supreme CNY1179/US$187; Clé de Peau Beauté Radiant Fluid Foundation Matte CNY450/US$71; Make Up Forever Watertone Foundation CNY181/US$29; Tom Ford Tubéreuse Nue Eau De Parfum CNY1510/US$239; Clinique Radical Dark Spot Corrector + Interrupter CNY570/US$90; Kiehl’s Clearly Corrective Dark Spot Solution CNY300/US$47 and Jo Malone Vitamin E hand cream CNY309/US$49.

Sunrise Duty Free also ran a livestream at 19:30 on 18 February, with four rounds of flash sales on chocolates, perfume, skincare, and makeup products.

Details of the flash sale included Tom Ford Rose Prick edp + lipstick set at CNY1531/US$242; Tom Ford eyeshadow palette CNY410/US$65; Bobbi Brown Intensive Skin Serum Foundation CNY299/US$47; Shiseido Vital Perfection White Revitalizing Softener  CNY328/US$52; Godiva G Cubes truffle chocolates CNY204/US$32 and Lindt Assorted chocolate 800g CNY224/US$35.

Jo Malone Dark Amber & Ginger Lily CNY884/US$140; Darphin Intral Daily Rescue Serum 100ml duo CNY675/US$107 and Clinique Radical Dark Spot Corrector + Interrupter 200ml duo CNY999/US$158 also featured.

HTDF celebrated Valentine’s Day with up to -35% off bestsellers, ‘Buy 3 get -30% off’ perfume and cosmetics, and up to -70% off other categories.

It offered additional promotions in partnership with American Express (cash coupon of CNY370/US$59 per single purchase over CNY3000/US$475 via Amex RMB card on POS machine); China Everbright Bank (random discount as high as CNY300/US$47 per spend over a set amount spent via WeChat Pay using the Everbright credit card; and Bank of China (CNY109/US$17 off any spend over CNY500/US$79 using BOC’s e-RMB wallet).

There was also a premium skin-whitening spa experience for customers with one-off purchase over CNY5000/US$791.

Items on sale included La Mer The Concentrate Serum at CNY2308.68/US$365.55; Estée Lauder Advanced Night Repair Serum 100ml duo CNY1163.5/US$184.25; Estée Lauder Revitalizing Supreme+ Cream CNY369/US$58 and Tory Burch handbag CN 6150/US$974 with 5x loyalty points.

A Schaffrath 18k gold and diamond bracelet CNY10646/US$1686, Piaget 18k gold and diamond ring CNY18350/US$2096 were featured along with Biotherm Homme Aquapower skincare set CNY441.7/US$70, Ferragamo sneaker CNY4700/US$744 and Ferragamo leather belt CNY3300/US$523.

CDFG ran several promotions across seven channels to celebrate Valentine’s Day and Lantern’s Festival. A flash sale was offered from 7 to 15 February on the CDF Beauty mini program with an extra -25% off per HK$900/US$115 spend and -30% off HK$1500/US$192 spend on selected items and -25% off Valrhona chocolates.

CDF Beauty offered a promotion until 20 February at its offline outlets, with an extra -25% off for spend over HK$3,000/US$384, and -15% off for spend over HK$1,500/US$192. On CDF Member WeChat mini-program, customers could enjoy CNY40/US$6 off CNY1,000/US$158 spend, CNY100/US$16 off CNY2,000/US$317 spend, and CNY200/US$32 off CNY3,000/US$475 spend on 10-15 February.

Promotional items included Gucci lipstick #509 CNY185/US$29; Bobby Brown pink glow palette CNY315/US$50; Agatha 925 silver earrings CNY412/US$65; YSL perfume CNY666/US$105, Coach handbag at CNY2326/US$368 and Dr. Arrivo Ghost skincare device CNY7100/US$1,124.

Promotions at Duty Zero by CDF focused on chocolates and beverages. Offers included -30% off selected Champagne, -20% off on selected chocolates, and an extra HK$140/US$18 off for spend over HK$1,200/US$154 (excluding Kweichow Moutai) at its online channel, and -35% off selected wine and ‘Buy 2 get -30% off’ selected Champagne until 14 February.

Promotions at CDF International (Macau) included buy 1 get -35% off and special sale on selected gift sets until 15 February.

The newly-opened Macau Grand Lisboa Palace Shop is running a promotion until 28 February, in addition to the Valentine’s Day & Lantern’s festival promotion that offered up to MOP1,200/US$149 cash coupon per MOP9000/US$1,120 spend. Customers who have shopped at the Grand Lisboa Palace Shop can register for a lucky draw with total spend over MOP3,000/US$373 with no more than two receipts. Top prizes include iPhone 13 and free travel to Macau for two.

CDF Macau Airport Duty Free Shop ran a promotion until 15 February, offering at least -20% off selected bestsellers and buy-3-get-1-free on selected chocolates, as well as a special promotion on Luzhou Laojiao.

CDF Cambodia Duty Free ran a promotion 13-15 February, with up to -50% off YSL and Tom Ford Beauty.

CDFG also offered a preview of its promotions from 21 to 25 February on the CDF Member WeChat mini program.

Discount coupons of CNY50/US$8 off CNY800/US$127 spend, CNY100/US$16 off CNY1,500/US$237 spend, CNY200/US$32 off CNY2500/US$396 spend on a wide selection of products are offered to all customers.

The promotion includes Lancôme Absolue skincare set at CNY3301/US$523; Tom Ford Soleil Blanc edp 50ml CNY1173/US$186; Elizabeth Arden green tea refreshing body lotion 500ml CNY110/US$17; Tom Ford lipstick at CNY298/US$47; Tissot Le Locle watch at CNY4200/US$665; Mont Blanc belt at CNY1777/US$281 and Tumi Voyaeur Carson backpack at CNY2205/US$349.

DFS is running a return-to-work promotion featuring candles, fragrance, health & wellbeing products, and sports accessories.

Items on sale include Rituals Year of the Tiger limited-edition candle gift set at MOP680/US$85; Byredo Bougie Parfumée MOP680/US$85; Diptyque rose diffuser MOP1575/US$196; Swisse liver detox HK$270/US$35 and Venchi 75% cacao dark chocolate at HK$90/US$11.

Hocha Elite Osmanthus Pear Tea at HK$138/US$18, Mont Blanc Summit 2 smart watch MOP9100/US$1,132, Bally leather sneakers MOP3,903/US$485 and Morgana printed hoodie at MOP500/US$62 also feature.

CNSC is running a limited time special sale at up to -50% off until 28 February on various products.

The promotion includes Estée Lauder Advanced Night Repair Serum 100ml duo at CNY1,163/US$184; Estée Lauder Advanced Night Repair eye cream 15ml duo CNY442/US$70; Armani Crema Nera Supreme Reviving Cream CNY1,490/US$236; La Mer The Lip Balm CNY265/US$42; Nars Light Reflecting Setting Powder CNY177/US$28 and SK-II Genoptics Aura Essence CNY1,337/US$212.

Customers can also enjoy up to -50% off for taxi rides to the CNSC shopping complex in Sanya, and up to -30% off (discount capped at CNY15/US$2.40) for weekend travels via Didi. Travellers can scan the QR code on CNSC WeChat OA to get a Didi car hailing coupon worth as much as CNY50/US$8.

Seoul-based Shinsegae Duty Free featured springtime makeup and changing season skincare on its WeChat OA over the weekend.

Highlights included Cosnori Whitening Dress Tone-Up cream at US$14; AGE 20’s Essence Cushion Foundation US$31; Shu Uemura Chromatics eyeshadow palette US$66.5 and Burberry lipstick US$23.1.

Also included were NMF Aquaring Ampoule Mask EX US$25; JMsolution water luminous SOS ringer mask US$44.1; Dr. Jart Ceramidin Cream-Infused mask US$33; JMsolution Active Golden Caviar Nourishing Mask US$29.7 and Renewal the IPI Ampoule mask US$50.

Super promotion at GDF over the weekend featured six ‘looks’ for women shoppers and tens of products on special sale.

Spotlighted products included Stuart Weitzman over-the-knee boots at CNY5,750 with a surprise offer at the offline store; Michael Kors Soho shoulder bag CNY2,340/US$370; APM Monaco star necklace with nacre CNY740/US$118; APM Monaco Eternelle asymmetric white nacre and pearl drop earrings CNY,1105/US$175 and Michael Kors Bradshaw small shoulder bag CNY1,960/US$310.

APM Monaco feather earrings CNY1,420/US$225, Stuart Weitzman Nappa Leather Loafer CNY1,725/US$273, See by Chloé shoulder bag CNY2,340/US$370 and Pandora Celestial Stars bracelet CNY451/US$71 also featured.

Customers can click the link embedded in the GDF WeChat OA to shop the deals instantly.

In addition, GDF is also promoting its Member Shop mini program, where eligible customers can shop online and have the items shipped to their home address.

Highlight over the weekend at GDF Member Shop is the Japanese skincare brand Decorté, with promoted products including Prime Latte Essential Softening Milk Lotion Cream at CNY382/US$60 for two, Vita De Rêve herbal vitalizing lotion CNY342/US$54, AQ skincare set CNY1,463/US$232 and Phytotune Skin Softening Care Set CNY466/US74.

Recent promotions at Times DF Mission Hills feature skincare, liquor, makeup, fashion, and body & hair care, with up to -50% off, and 5x loyalty points.

The Lantern’s Day + Valentine’s Day promotion offered a lucky draw for customers spending over CNY500/US$79, CNY 1,000/US$158, CNY3,000/US$475, CNY5,000/US$792 and CNY10,000/US$1,584.

Promotional items included CDG Play long sleeve T-shirt at CNY750/US$119; Polo Ralph Lauren shirt CNY834/US$132; and Baileys Strawberries & Cream limited edition CNY104.25/US$16.5 (-25% off).

Body & hair care  offers include buy 1 get -15% off and buy 3 get -25% off. Featured products include Hair Ritual by Sisley hair & scalp care CNY341.25/US$54; Kérastase Chronologiste shampoo CNY162/US$26; Kiehl’s Amino Acid Conditioner 500ml CNY174.75/US$27.7; Miller Harris Rose Silence body wash 300ml CNY176.25/US$27.9 and Jo Malone English Pear & Freesia body & hand wash CNY226.5/US$36.

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com

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